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INNOluxe’s collaborative (and stand alone) treatment rebuilds the inner structure of the hair, reinforcing, rebuilding and strengthening the hair inside and out. INNOluxe creates amazing freedom, providing stylists and colourists with an additional creative solution to achieve even more striking results for their clients with the reassurance that the hair will be stronger after the process. We are also stcokists of the Innoluxe ElixirINNOluxe, a highly concentrated leave-in conditioner that reinforces the hair's strength with multiple levels of flexible proteins for you to use at home.


Born from a desire to shake up the hair industry status quo, we have grown from an aussie upstart into a global movement of salons, stylists and free thinkers.

From humble beginnings to big ideas… our mission has remained the same:

Saving ordinary humans from themselves.

We challenge the status quo, inspiring a movement of free thinkers, to create change for the better… with honest beauty products that respect people and the planet.body text here ...